[lingp] AI and Social Media: Critically Analyzing Digital Discourses - Einzelansicht

What began with MySpace, LinkedIn, and Facebook at the beginning of the new millennium has evolved into a vast field. Since then, numerous new media apps such as Instagram, TikTok, Snapchat, and YouTube, to name a few, have entered the market. Social media has now become an inseparable part of many people’s lives. The rapid development of both new social media platforms and AI tools today is continuously reshaping the social practices associated with digitally mediated discourses and the ways in which they are performed.
This seminar is designed as an introduction to Critical Digital Discourse Analysis or Critical Digital Discourse Studies in the field of linguistics.
In this seminar, students will learn the basic terminology and main approaches of critical digital discourse analysis with a focus on social media. We will explore how tools from critical discourse analysis can be implemented to make sense of new digital practices and how the implementation of AI has been influencing the development of social media as well as research tools in the field. We will consider language as a social practice and investigate language use as both socially shaped and also socially shaping. A particular focus is placed on the analysis of digital discursive practices which have emerged in different types of social media and on how digital identities are constructed discursively.

Bibliography
Barker, Chris (2001): Cultural Studies and Discourse Analysis: A Dialogue on Language and Identity. London: Sage.
KhosraviNik, Majid (2023): Social Media and Society : Integrating the Digital with the Social in Digital Discourse. Amsterdam: John Benjamins Publishing Company.
KhosraviNik, Majid (2023): Social Media Critical Discourse Studies. 1st ed. London: Routledge.
Wodak, Ruth (2009): Methods of Critical Discourse Analysis. Los Angeles: SAGE.
Young, Lynne, and Bridgit Fitzgerald (2017): The Power of Language. How Discourse Influences Society. Sheffield: Equinox Publishing.


Additional readings assigned in class.

This class will take place in a hybrid format on-site and on-line on MS Teams.

This class will take place in a hybrid format on-site and on-line on MS Teams.

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