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In this course, you will learn about basic concepts and theories in media studies and you will acquire a set of fundamental strategies to be used in critical analyses of media texts, media practices and uses of the media. The course spans 'traditional' and 'new' media, the analog and the digital, and media production and consumption. Topics that we discuss range from basic and philosophical questions , such as "Why 'study' the media?" to technological ones, e.g. "What is new about the new media?", with most of the class time devoted to critical analysis strategies from (British and American) cultural & media studies perspectives. Examples will include many aspects of visual culture (advertising, TV formats, art, etc.), with a particular emphasis on film, film "language(s)", and film spectatorship; and we will investigate the 'new media', esp. the impact that the Internet, Web 2.0 and social media have on media production and consumption. |
